OMNIFEED
A digital platform which through the use of scanning technologies, augmented reality and real-time updating, will provide important information for each of the participants needs in a chain of production and consumption, in this case focusing on the cold chain process.
Nowadays, consumers are really interested to know where does the things they buy come from, and they also want to know if that commercialization process was fair to all its players. A digital monitoring platform focused on tracking the life of a product step by step can provide that information to the palm of your hand.
Each step will be provided with scanners who are recording the movement of the product and the people involved in the process. There are many digital tracking softwares, but our contrast is that we are focused on the human experience, reaching as far as being able to learn about the place were your apple is coming from.
